Short Term Formula for Results!

There are two parts to both the long term and the short term formula for getting results. Both have two parts, the message and the media execution.

The short term formula is:

UTOPIA - Message
      +
Big "D" - Media Execution

Let's look at these elements separately:

UTOPIA - Message
Utopia is an acronym for the message ingredients needed to make a strong commercial. Remember, you are going for people, ONLY IN THE MARKET TODAY, so the ad will sound "hyped".

UTOPIA stands for:

U - urgency  Must have a deadline, set an expiration date
T - theme  Tie everything together with a theme
O - offer  A specific, spectacular offer
P - price  One price, one item ONLY
I - intrusiveness  If you don't get their attention, all the rest is worthless
A - action  Call to action, ask them to come in now!

Big "D" - Media Execution
The Big "D" stands for DOMINANCE. You must dominate the media you're using.
Radio is the cheapest media to dominate. For example -
What does a half page cost for 1 day? Spend that same amount of dollars on one radio station in 1 day. You'll be the biggest advertiser that day on radio. You can't achieve that kind of dominance for the same amount of dollars in the paper.

Good dominance is one ad per hour, 24 hours per day. Never less than 12 ads per day between 6am and 7pm.