Bio of Roy H. Williams, The Wizard of Ads
Creative Thinker, Strategic Planner, Human Persuader,
Roy Williams rebuilds how business advertises to get results |
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How Advertising Works
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Branding
The three components that define "Branding"
Consistency, Frequency, Anchoring. |
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Category Dominance
The courage to put all your eggs in one basket. |
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How the Brain Works
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Short or Long Term Memory
Electrical or Chemical Memory, which works best? |
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How People Think
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Three Kinds of People
How Words affect people's preferences |
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Predicting Your Sales Volume
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| Personal Experience Factor (PEF) |
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